Marketing videos are one of the most important tools for Internet Marketing. Most of the most successful online entrepreneurs are using videos for their messages and web sites.

For those who want to start a new business and want to add videos to their marketing is very important to understand the various categories of marketing videos and when to use videos of a specific category.

Marketing videos have the scope to deliver a marketing and sales message. But these videos can be of various types according to the different marketing steps followed to close the sales process.

There is a first classification that can be done according to the format of the presentation the videos can be produced. In this case we talk about classification according to the Presentation.

There are basically two categories of movies that can be considered when talking about different presentations: live videos and animation videos. In this article we are going to focus to the live videos.

Live videos are recordings of you or another presenter talking about a topic. Many do not realize the importance of presenting themselves to their subscribers. This is the best way to establish trust and reinforce credibility. It is like with your emails in the promotion campaigns. Marketers using such videos are those who are making the most money online. In fact most people are afraid to talk or present at public events and have serious problem to show their face and voice. If it is your case I really recommend that you start to work on your personality and try to improve your behavior and be a real entrepreneur.

It is not an easy task and I know some marketers pay a lot of money to be trained at presenting at the public!

If you decide to start your business and produce your own product I really recommend that you record your voice at high quality level. So you need to follow my suggestion regarding the choice of the microphone. Videos with a high quality narration are those that are making real money! Think about a video with a pour audio or a sound full of noise!

You can also hire someone else to present your products and services. If you choose the right company for you to do so, you can also increase your credibility. People realize the professionalism of your company from the look & feel of your videos.

When you watch both videos you can perceive the level of the business, both from the content they deliver and from the quality of the video production.

To know more about other tips and tricks and secrets about marketing videos and how to create video products and web marketing videos visit http://www.best-marketing-ideas.com/VideoCourse and grab a free powerful report.

Marketers and business report today that implementing web videos in their sales messages increased their sales by 100%, 200% and even 300%.

For this reason we have also another phenomenon. Corporate video production is now moving online as they discovered the potential of online marketing. They make business helping other companies getting their messages across to sell their products and services, to build their brand purpose, to service their customers.
So what you need to do for your business. You need to implement web marketing videos in your sales letter. If you already started a business and have created several sales letters for your products or services or for products you are an affiliate for then it is time to review your web pages and include videos.

The reason is: you will really dramatically increase your sales and the number of subscribers.
But what was not working with only text sales messages? Well, most of the people will not read your text. On the other hand if you had a video in your sales message a great percentage of the visitors on your web pages will watch your videos and many of them will take action!
Of course, if they don’t read then you cannot deliver them your sales message. But they will probably watch your video.
With video you do what we are doing in television for more than 60 years: send infomercial that people watch. Now it is our time to do the same on the Internet. We need to inspire on those infomercials on television and do the same on the Internet for our products and services. If you produce our videos in a good way we can provoke to people emotions and involve them in our sales messages.

We have to consider this very seriously as: People spend most of their time watching TV!
But, let’s see now how streaming video is possible today.
Internet at the beginning was only text and also was a slow technology that could not allow videos to be shown.
Until some years ago most of videos you were requested to download and watch on your PC desktop.
Today the technologies of the network are improved and broadcasting is possible. With broadcasting also streaming video is a reality and everybody can watch streaming videos and entertain on the Internet.
Let’s check soma data to understand how we can create our videos. Just you need to check the resolution Internet Users have right now (data from the UK) in their screens:

Resolution  % of Internet Users
Higher than 1024×768 38%
1024×768  48%
800×600   8%
Lower than 800×600 < 1%
Unknown   6%

The evolution of broadband technologies has moved video communications directly onto the customers’ desktop, at home and in the office. In the same time the cost of video production has reduced as the tools and techniques that make production of high quality video on little more than standard computers possible.

The facts are that rich media works. There is a wide variety of information on these pages where you can read more about the facts, figures and opinion that illustrates how interactive web videos and associated techniques is defining online marketing.

Let’s see some other important data to figure out why we need to move in the direction to use streaming videos for our marketing.

In the UK, Broadband usage is as follows:

• 3.2 million Broadband connections
• 1.82 million DSL connections
• 1.36 million cable modem connections
• 12% of homes have broadband
• DSL is available to 85% of UK homes and businesses

Internet Usage and Population Statistics:
YEAR Users Population % Pop. Usage Source
2000 15,400,000 58,789,194 26.2 % ITU

2005 35,807,929 59,889,407 59.8 % Nielsen Net//Ratings
2007 38,512,837 60,363,602 63.8 % Nielsen//NR
Now, if people watch your streaming videos on your web pages they do not leave your web site! And there you can promote them over and over again.

For this reason I recommend that you update your video courses or membership site with videos so that the people come back and see your other offers.
Another way to get exposure for your business is by uploading videos in social community web services that offer free submission.
The most famous of these web sites is Youtube.

Youtube is the third most popular web site after Yahoo and Google. In most cases it gets more page views in a day than Google.
But how can you increase your conversion rate with your videos? Are videos enough? No, you need to convince the watchers to take action. You need to increase their imagination, emotions and interests. And in your movies you need to work in your narration and include images, effects, voices, sounds,…
When you use videos on your web pages you have to pay attention and reduce the text on them! The visitor has to concentrate to so many things (text and video) and he/she can get tired and leave your page.
Put your video at the top of your sales page!
Some marketers made a lot of money using only video in their sales message (John Reese – Traffic Secrets 2.0).

Now that we know what a marketing video is we will continue our discussion talking about:

• How to write a video sales letter. We will see how translate the writing rules into video messages including images and narrations.
• How to script your video from the opening scene to the closing call to action. We will see the step-by-step processes you need to follow to produce compelling sales and marketing messages.
• How, where and when to use video on your site. We will see the places where you need to upload your videos, providing the elements that will make you decide where and when.
• How to use Video Marketing to pull traffic to your web site. Your final scope is to get traffic to your web site and make sales. We will see how to use your videos as a marketing tool.

if you are at the start of your career on the Internet, probably you have not budget
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within your company.
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The great part is this course is currently FREE, but of course for a
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When we talk about marketing videos, as we are focusing on the Internet, we need to talk about Web video first. A Web video is actually any video that is playable on the internet. Any web video can be posted on web pages into a web site in streaming video format. To understand what streaming is just read this definition in Wikipedia of Streaming media: “Streaming media is multimedia that is constantly received by, and normally presented to, an end-user while it is being delivered by a streaming provider (the term “presented” is used in this article in a general sense that includes audio or video playback). The name refers to the delivery method of the medium rather than to the medium itself. The distinction is usually applied to media that are distributed over telecommunications networks, as most other delivery systems are either inherently streaming (e.g. radio, television) or inherently non-streaming (e.g. books, video cassettes, audio CDs). The verb ‘to stream’ is also derived from this term, meaning to deliver media in this manner”.
Web videos can be of any kind from entertainment to education, business, etc. Whatever the reason for the videos, the new networking technologies are allowing everyone to watch videos over the web.

The term web video is referred to any video that is on the internet. It can be used as a means for trainings, tutorials, advertising and product demonstration.
The power of video is you can talk directly to the watchers. Most of the Internet businesses are adopting video streaming to deliver their advertising messages and this has to be the way to have success as a business.

With the big number of people visiting the Internet every day, using videos can literally increase your exposure for your business.
These web videos can be very simple and short or complex and long. We will discuss about that topic later in this report.
How good your videos are doing for your business is decided by the customer response to your message. You need to track your performances and if your video does not pull the income you want, then you only need to change your video. Then you test over and over again your videos. There is only you with your imagination can limit you when it comes to marketing videos.
How complex your video is, where you video is posted are all decision that you can take, but in this report I will suggest you some strategies that will tell what to do when it comes to talk about marketing videos.

I will provide the information so that you can better decide how your video should look like and how you are going to use your web video. I will also report several issues related to web videos.
At the end you will have all you need to create and market your web marketing videos. Take note of every step by step process and you will get a full picture of the subject and become an expert on web marketing videos and you will realize how they can help you increase your company’s exposure and income.
Marketing videos are not a product but your new marketing and sales tools for you to improve your business efficiency and income.

Best Marketing Ideas is a web site create by Dan Protti, online project manager and entrepreneur with the aim to provide information regarding new products for Internet Marketers, promote courses and documentation and publish reviews on up-to-date products, services, techniques and general information to improve the performances of online businesses.

With almost 20 years of experience in software development and specifications, project management, product management and almost 4 years experience in online projects in Internet Marketing, Affiliate Marketing and Product Development, the company best-marketing-ideas.com wants to establish itself on the Internet Business World as one of the best examples of application of traditional rules to the innovative techniques.

Our experience as video designer and producer helps many emerging businesses to introduce the video technologies for marketing and sales messages and product creations.

We offer competence in product management from the idea to the manufacturing, delivery and customer care phase. We provide consultancy and suggestion for the best outsourcing strategies and directions.

We provide consultancy service for affiliate managers and online project managers for Internet Businesses which want to improve their performances increasing the sales and reducing the costs.

We can also produce products for third parties, provide consultancy in the product creation and promotion, create promotion tools or support in their design and development.

We offer also graphics services and consultancies both for web design and for video productions. We offer also courses and consultancies for graphic presentations on videos and web sites.

We provide copywriting services for sales messages on web sites, marketing video messages, traffic videos, marketing funnel and general sales processes.

We offer also training in web and computer programming with support and courses on HTML, PHP, Javascript, Visual Basic, Office, etc.

Our Internet Marketing experience has been achieved with the support of experts e.g. Mike Filsaime, Brett Mcfall and David Vallieres and with them or with their permission (using their content improved with our experience) we have also created high quality products.